The number of emails received and sent on a daily basis has exceeded 200 billion last year. Email marketing is used by 82% B2B and B2C companies, with the 95% of them employing some sort of email automation. This practice increased the conversion rates by 50%, making all the difference for startups. Emailing isstill effective in terms of generating leads, and boosting sales: This may come as a big surprise to many, but there is much evidence that the email marketing is unparalleled in terms of generating ROI, as much as 3800%!
Write your own ticket to success
A bulk of marketers says that emails also aid in their efforts to improve customer engagement. Of course, this implies that small business owners must get to know their audience and figure out its preferences. Furthermore, avoid the fake sense of intimacy and keep it short and on-point. Since a majority of users open emails on mobile devices, make sure your messages are optimized for smaller screens as well. What comes next is the segmentation of demographics and the attempt to get whitelisted via social network or other means.
Likewise, marketers and sales teams should strive to contain their urge to sell to people and instead offer them something valuable. Consumers want to receive a tangible benefit from an email, not another sales pitch. Even online retailers often refrain from sending personalized product recommendations. What you need to do is lay the groundwork for building trust, and establishing meaningful connections. This affects your bottom line by bringing forth a moderate to significant revenue impact, making or breaking your business dreams in the long run.
Step up the game
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.