A strategic approach
In general, the best way to communicate with customers is in the fashion they prefer. Thus, it is highly advisable to do research, create buyer personas, and identify preferred consumer channels. Marketing is becoming increasingly consumer-oriented and fragmented; so, if you have any doubts, feel free to consult marketing pros. I have done that with experts from Andzen marketing solutions and am more than happy with the results.
Face-to-face and Facebook
Still, a great deal of communication is carried out online. Major touchpoints include emails, FAQ sections of websites, social media, text messaging, etc. B2B organizations, on the other hand, employ video conferencing, streaming tools, and virtual business hubs in the league of LinkedIn. This type of communication is fast and efficient, but human touch must not be lost in translation.
Furthermore, the surge in social media has launched major networks, like Facebook, into the center of the digital galaxy. Its great advantage, apart from the sheer number of customers who dwell there, is that it makes instant communication and lively discussions possible. In general, businesses harness the power of social media to drive more traffic their way, announce specials, and hold contests.
Some like it warm
Finally, get into the art of content marketing. It allows you to embed your messages in people’s everyday lives. What is more, rather than trying to sell, you are in a position to add real value to their lives. You can educate and entertain them, which allows you to reap immense benefits from brand ambassadorship. Producing a steady stream of high-quality, relevant content is no cakewalk, though; so, plan ahead of time and assemble a content strategy as well as a calendar.
It takes two to talk
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.