When it comes to getting your site on the first page of Google, your page rank is a great indicator of how well your page is performing. Your page rank is based on a combination of the quality of your content, your search engine optimization, and your links and viewership. Improving all of these aspects will lead to an increase in your rank.
Your Title Tag
Note: by "keywords", I mean the words people will use when searching for your site. For example, if your site sells bicycles, then one keyword for it would be "bicycles", since that's the word you'd expect people to use when searching for bicycles.