Offer Fewer Products on Your Home Page
It’s never a good idea to overload the visitors of your website with all of your products, as soon as they load the page. In fact, it has been proven that offering fewer items on your home page results in higher sales. This is the case because if there are just a few products on your page, there’s more space for you to provide visitors with the information about them. Of course, there should always be a highly-visible button that will lead visitors to all the other products you are offering.
Use Hover Ads for Special Offers
It’s highly likely that everybody is familiar with pop-ups - the small windows that you can use to offer visitors some special offers. Love them or hate them, pop-ups have been quite a useful thing for online retailers. Since today these can easily get blocked, you can use hover ads instead. These behave just like standard pop-ups but visitors are unable to block them. Think about the products that your customers enjoy and make sure you come up with some special offer that includes them. Offering these special offers on hover ads can do wonders for your business.
Increase Your Product’s Desirability with Images
One of the reasons for adding images to your website is that they make your product seem more “real” to the visitors. Of course, you should always make sure that the images you post are always taken carefully. You can also upload a photo of someone actually using your product which will also increase your chances of selling it. Bear in mind that only an image is not enough for a visitor to opt for your product. Next to the image, there should always be a detailed description of your product as well.
Offer Different Payment Methods
Highlight the Key Benefits You Are Offering
Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.