On the same page
Furthermore, talk with the customers, conduct a survey and utilize market research tools. Remember that you must be able to keep your promises, not load landing pages with pretentious claims and misleading information. Every redundant element on the page may reduce the value of those things that should truly matter.
After all, this is just your landing page, not a compressedfull-on website. Invest time in crafting the centerpieces of your discernible identity, the logo and CTAs. A free and fully-customizable Logo Maker is one of the resources you should not fail to utilize, and also, there is a wide array of CTA plugins at your disposal.
Simply the best
Some of the most effective landing pages don’t even require the user to scroll down in order to access info. Moreover, nobody likes filling out long forms and dealing with confusing instructions. Finally, bear in mind that people may be reluctant to provide sensitive data to companies that do not possess a good reputation or recognizable brand.
Hide and seek
Make an effort to appear trustworthy, be a valuable source of information. Remember that adding credibility in such a fashion goes a long way in building a reputation and brand awareness. Concrete results should come in the form of increased internet traffic and number of people who actually click on your CTAs.
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.